The add-on layer
Each rung includes a fixed set of work for its fee. The orange cards are included; the rest are optional add-ons you can attach — or buy on their own.
Every add-on has a home phase, and is usually delivered there. Inside a rung, the orange cards are included in the fixed fee; the outlined ones are optional add-ons for when you need to go deeper or solve a specific problem. The plot twist: we can deliver any add-on standalone, scoped per engagement.
A straight read on the thesis — is there something here worth taking to a paid scan.
A first read on you against the market, and your unfair advantage.
The likely route from here, in plain terms — or an honest "not yet."
Where the demand is and how strong, at a glance.
The competitors you'll actually face, mapped.
Whether it can be built, and how it could make money.
A go / pivot / kill, or a ranked shortlist of directions.
Structured customer + expert interviews and a willingness-to-pay study — for when one day of signal isn't enough.
IP assignment, entity & cap table, the parent-to-venture deal and governance.
Validated personas + ICP, positioning, the go-to-market plan and pricing direction.
A v1 technical architecture and a clickable proof your first design partners can react to.
The raise narrative, when a raise is on the table.
A deeper, standalone run of the strategy half.
A deeper, standalone run of the proof half.
A willingness-to-pay-backed model and price points, re-tuned on real usage later.
The authorities, obligations and certifications your market demands before you can sell.
Recruit 5–10 design partners, run the pilot, turn it into the build backlog.
A real product with real users — not a prototype, not a video.
A starter identity and a landing page to launch behind.
A first-run experience for your first users.
Instrumentation that tells you what's actually working.
Production deployment and a clean handover — never an orphaned codebase.
An LLM, RAG or agent feature that survives production — evals and guardrails, not a demo.
Wire the product into the systems it lives among, on foundations built to scale.
Flows, interface and usability in one pass — a product people want to use.
A name, identity and voice the venture owns outright.
ToS, privacy policy, DPA and customer contracts, from the COPS legal network.
Audit a stuck AI-vibecoded product, stabilise it, move it onto controlled development.
Your numbers against the plan, every month.
A roadmap that moves with the evidence.
Keeping the channel and sales playbook current.
Keeping the build ready for the next order of magnitude.
Paid, organic and partner channels against a prioritised mix and real budget logic.
An outbound/sales-led motion, the CRM behind it, and a forecastable pipeline.
Instrument the product and run a steady experiment cadence.
Onboarding that lands, activation that sticks, a playbook that fights churn.
A repeatable content engine that compounds inbound.
A hiring plan, the ops tooling under it, fractional leadership where needed.
Run through the Path-to-PMF add-ons, switched on at the right moment.
Enter one named new market the right way — and a framework that repeats.
Investment thesis, a clean data room, the deck, and warm intros.
The full path to ISO 27001 / SOC 2 and GDPR, done when the venture needs it.
Map the exits and strategic options, then prepare the deal.
Not sure which you need?
Bring the venture and the gap you're trying to close. The first call is twelve minutes, free, and ends in an honest answer.
Book 12 Minutes →Every add-on is scoped per engagement, priced in EUR, and can be bought standalone. You keep the IP.